Off page SEO
techniques are used to do things off site and improve your website's search
engine ranking. The only technique which can be successfully used in off page
SEO is link building. Link building can be done in several ways like creating
community in social networking sites, blogging, postings on related forums,
exchanging links with related websites, directory submissions on topmost quality
directories (Yahoo directory & DMOZ), cross-linking/internal linking, photo
sharing, video promotions, and even local listings in maps, yellow pages etc.
These are just some of the ways of link building.
But the question
which arises while choosing a link building strategy under off page SEO techniques are whether the site to
which you are providing the link is relevant or not. If its not relevant, then
the right sort of traffic will not get attracted towards your website and your
message will not be conveyed. Also check whether the related page on which you
are providing the link is ranked well on the search engines or not. Providing
as many links as possible will definitely lead to a better Google page rank and
better search engine rankings.
The main purpose
of off page optimization is to maximize a website's performance in the search
engines for the target keywords, which are related to the on-page content. The
most important thing to be kept in mind is always start with keyword research
and selection. Use relevant keywords near your inbound link to make it more
understandable. Keep a track of the keywords (which can range between 5-500)
and update according to the requirements.
Placing random
links which are not related to your keywords can be a very big mistake in
off-page SEO. So choose wisely, keeping your keywords in mind. Avoid using
strategy of hidden inbound links, as the hidden links are now detectable by
search engines and this will have an effect on your search engine rankings.