Monday, April 2, 2012

Off Page SEO Techniques


Off page SEO techniques are used to do things off site and improve your website's search engine ranking. The only technique which can be successfully used in off page SEO is link building. Link building can be done in several ways like creating community in social networking sites, blogging, postings on related forums, exchanging links with related websites, directory submissions on topmost quality directories (Yahoo directory & DMOZ), cross-linking/internal linking, photo sharing, video promotions, and even local listings in maps, yellow pages etc. These are just some of the ways of link building.

But the question which arises while choosing a link building strategy under off page SEO techniques are whether the site to which you are providing the link is relevant or not. If its not relevant, then the right sort of traffic will not get attracted towards your website and your message will not be conveyed. Also check whether the related page on which you are providing the link is ranked well on the search engines or not. Providing as many links as possible will definitely lead to a better Google page rank and better search engine rankings.

The main purpose of off page optimization is to maximize a website's performance in the search engines for the target keywords, which are related to the on-page content. The most important thing to be kept in mind is always start with keyword research and selection. Use relevant keywords near your inbound link to make it more understandable. Keep a track of the keywords (which can range between 5-500) and update according to the requirements.

Placing random links which are not related to your keywords can be a very big mistake in off-page SEO. So choose wisely, keeping your keywords in mind. Avoid using strategy of hidden inbound links, as the hidden links are now detectable by search engines and this will have an effect on your search engine rankings.

Earn Money Through Online Sources


In recent years, it has become a trend to earn money through online sources. People are trying to get income through this source as it is easier and definitely more interesting than the regular jobs. Writing articles is one of the most popular ways to earn money online. Writing articles may not be an easy task. It is important to not only work hard, but even be smart in choosing the right job, based on what suits you. 

Article writing is surely not an easy task and there are many options for you as a writer to choose from. To earn money through online sources, you can start your online writing career as a freelance writer. There are many sites where you can find freelance writing assignments and earn some quick money online. The best part about being a freelance writer is you can be your own boss and work on your own convenience. Blogging is another way to earn money online.

Starting your own blog on a specific topic, in which you expertise, can be a great way to start your writing career. It is not necessary that you write on one particular topic in your blog. It can be anything, specific or just for fun. All you need to do is register a domain name and hosting space. It might cost you a little initially, but then this surely is a means to earn long term income. Paid writing is another option, but for this you need to have minimum experience and qualification. This may not be the best option to start with. Later on, with the required amount of experience, it can surely be considered.

There are hundreds of more ways to earn money through online sources. One of the most popular one is Affiliate Marketing. All you need to survive in affiliate marketing business is good understanding of marketing techniques and make the best use of search engines, web designs and information available.

Link Building Strategies


In recent time, Link Building has become an integral part of an effective search engine optimization strategy. Using popular links, you can improve your rank on search engines. There are numerous link building strategies which can be used to market your website. It is important to know the best link building strategies which you can use depending upon your requirement.
Proper research needs to be done before you start using a particular strategy. The most popularly used link building strategy is In-content link. It helps in adding more relevance to your links because of the surrounding text and there is a high chance of being clicked when reading than clicking on the links provided at the bottom of the page. Providing links on the images is also a great idea.
In link building strategies, your personal contacts can prove a great asset. By spreading a word about your website amongst your friends, colleagues and family, you can not only get feedbacks, but people who own a website might even link you. This will improve your ranking on search engines. Websites which are similar to that of your website can also help. Here you can contact the website which you find interesting and convince them to provide a link to your webpage. Joining an affiliate program, using Google Ad Words' network, can help you in generating traffic by determining the relevant websites. It is important that you exchange links only with relevant websites, as exchanging links with irrelevant websites can get you in trouble.
Providing links to directories like the Yahoo Directory and DMOZ can also be a good option. Make sure you submit the link to your site to the most appropriate category. Submitting articles to famous article directories with a link provided to your website is another way of link building strategy. Some out of the internet strategies can also be used for link building, like an awesome business card or even speaking at an industrial conference, where you will probably get mentioned in a lot of write-ups.